Business Brief

Answer it once. Use it everywhere.

A short set of plain questions about what your business does, who it serves and how it makes money. The answers become the backbone of your Business Plan and the source your investor deck is drafted from.

Start your brief See the Business Plan
1 Place to describe your business properly
2 Documents it feeds — plan and deck
0 Times you retype the same story
The brief

Your business, on one screen

Short answers, clearly organised, alongside the headline figures your forecast produces.

app.feasypro — Business Brief
Why it exists

Most founders write their story four times

Once for the business plan, once for the deck, once for the loan application, and once more for the person who asks what you actually do. Each version drifts a little further from the last.

The Business Brief is the single answer. Write it carefully once, and every document that needs your story starts from the same place.

Teal assumption cards flowing into a one-page business brief on linen
What it feeds

Downstream, automatically

  • Business Planyour brief answers give the narrative chapters their starting shape
  • Investor deckthe drafting step reads your brief plus a snapshot of your forecast to write every slide
  • Forecast Starterknowing your business type lets the assist suggest the revenue streams and expenses a business like yours usually has

That last one is deterministic and rules-based: it proposes a checklist you accept or ignore, and it runs without sending anything to an external model.

Open one-page brief with teal stamps and peach accent on a desk

Where this fits

Business plan 18 sections your brief helps you fill Investor deck 14 slides drafted from these answers Financial forecast The numbers that sit alongside the story Testing a business idea Start here if the idea is still forming
The Business Plan chapters stay wired to the live numbers. When we updated pricing, the story and the financials moved together — no more pasting screenshots into a deck the night before.
Camille Brooks
Founder · Atlanta

Common questions

  • Minutes, if you know your business. The questions are short and plain — what you do, who you serve, how you charge, where you are. You can come back and sharpen the answers any time.

  • No, but filling it in first means Forecast Starter can suggest a sensible set of revenue streams and expenses for your business type rather than leaving you with an empty table.

  • Yes, and you should — the description of a business at month three is rarely the right one at month eighteen. Re-drafting the deck afterwards picks up the new answers.

Ready to see the numbers?

Your forecast is 20 minutes away.

No spreadsheets. No accountant required. Just your assumptions — and the complete financial picture that follows.

Start for free See how it works

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